Customers at the heart of new Knauf Insulation brand identity

By Anonymous
July 11, 2017

Brussels, July 7, 2017—Knauf Insulation is celebrating 15 years of success with a new brand identity and company philosophy.


Since being formed as a subsidiary of the Knauf Group in 2002, Knauf Insulation has always been driven by the needs of its customers and consistently challenged the industry with new innovations.

Jean-Claude Carlin, CEO of Knauf Insulation, said: “Our new brand identity celebrates this legacy and also reflects the company’s expanded aspirations and ambitious vision for the future.”

“Knauf Insulation will continue to offer sustainable, safe and  energy-efficient insulation, but our aim is to be the world's most trusted insulation partner providing high performing and smart insulation solutions and services."

“Forging strong relationships with customers is at the heart of this ambition. While the new brand stays true to the values of the company and the Knauf Group, it also shows we are ready for a future where we not only challenge ourselves and the industry but always put the needs of our customers first.”

‘Challenge. Create. Care.’ also clearly identifies how the company will drive future success.”

Challenge: Knauf Insulation will continue to challenge itself to develop new concepts and new ways of thinking about insulation and buildings.

Create: Knauf Insulation will continue to create innovative solutions that set new industry standards — building on a legacy that includes the revolutionary bio-based ECOSE Technology and green roof solution Urbanscape.

Care: Knauf Insulation will continue to care for what really matters —customers, colleagues, communities and the planet.

In the second half of 2017, a ‘Challenge. Create. Care.’ workshop programme will be launched throughout Knauf Insulation to allow employees to explore ways of challenging conventional thinking, improve creativity and drive the continuous improvement that ensures customers are at the heart of everything the company does.

 About Knauf Insulation 

Knauf Insulation employs over 5,000 people across 35 countries and has 37 manufacturing sites in 15 countries. The company is part of the Knauf Group which has more than 26,000 employees worldwide with 220 factories in over 80 countries.

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